Urban Farm Manager
(Production & Sales Lead)

Greentopia is seeking a full-time Urban Farm Manager to lead operations at our one-acre urban
farm in downtown Rochester. This role is central to our Green Visions: Growing Healthy Futures workforce development program and combines hands-on farming, product sales, and program participant support. The ideal candidate is both a skilled grower and a strong communicator—someone who can produce high-quality crops while also building relationships and driving sales at local markets and retail outlets.

Position Overview

The Urban Farm Manager is responsible for overseeing the full farm-to-market cycle, including crop planning, production, and direct sales. This role also supports workforce development programming by helping train and mentor program participants alongside Greentopia staff.

Key Responsibilities

    • Plan, plant, and manage crops across a one-acre urban flower farm

    • Oversee daily farm operations including irrigation, harvesting, and maintenance

    • Develop seasonal farm plans to maximize yield, quality, and profitability

    • Manage supplies, equipment, and farm budget

    • Lead the sale of farm products at farmers markets, including the Rochester Public Market

    • Build and maintain relationships with retail partners and explore new sales channels

    • Support expansion into retail and online sales opportunities

    • Ensure strong product presentation and customer experience

    • Collaborating with senior staff to prepare budgets and financial reports.

    • Assist in delivering hands-on training as part of a 10-week workforce development program

    • Mentor and supervise program participants in farm tasks and job readiness skills

    • Support volunteer days, tours, and community events

    • Ensuring all staff and volunteers adhere to health and safety regulations.

    • Assisting with the recruitment and training of new staff members.

    • Help maintain a welcoming, inclusive, and accessible learning environment