Urban Farm Manager
(Production & Sales Lead)

Greentopia is seeking a full-time Urban Farm Manager to lead operations at our one-acre urban farm in downtown Rochester. This role is central to our Green Visions: Growing Healthy Futures workforce development program and combines hands-on farming, product sales, and program participant support. The ideal candidate is both a skilled grower and a strong communicator—someone who can produce high-quality crops while also building relationships and driving sales at local markets and retail outlets.

Position Overview

The Urban Farm Manager is responsible for overseeing the full farm-to-market cycle, including crop planning, production, and direct sales. This role also supports workforce development programming by helping train and mentor program participants alongside Greentopia staff.

    • Plan, plant, and manage crops across a one-acre urban flower farm

    • Oversee daily farm operations including irrigation, harvesting, and maintenance

    • Develop seasonal farm plans to maximize yield, quality, and profitability

    • Manage supplies, equipment, and farm budget

    • Lead the sale of farm products at farmers markets, including the Rochester Public Market

    • Build and maintain relationships with retail partners and explore new sales channels

    • Support expansion into retail and online sales opportunities

    • Ensure strong product presentation and customer experience

    • Collaborating with senior staff to prepare budgets and financial reports.

    • Assist in delivering hands-on training as part of a 10-week workforce development program

    • Mentor and supervise program participants in farm tasks and job readiness skills

    • Support volunteer days, tours, and community events

    • Ensuring all staff and volunteers adhere to health and safety regulations.

    • Assisting with the recruitment and training of new staff members.

    • Help maintain a welcoming, inclusive, and accessible learning environment

    • Assist in the expansion of on-site volunteer opportunities that welcome individuals of all ages and abilities

    • Assist in the development of programming that engages community members beyond the core workforce development cohort (ages 18–24)

    • Build relationships with local, like-minded, organizations to increase access for underserved populations, including veterans, individuals with developmental disabilities, immigrant communities, and families

    • Provide an inclusive, accessible, and supportive farm environment for all participants

    • Identify opportunities to grow the program’s reach and better serve the surrounding community

    • Experience in farming, horticulture, or urban agriculture

    • Ability to manage both production and sales responsibilities

    • Strong organizational and communication skills

    • Comfort working with diverse populations, including youth and community participants

    • Experience with markets, retail, or customer-facing roles is a plus

    • Passion for agriculture, education, and community impact

Key Responsibilities

What We’re Looking For

We’re looking for someone who can take ownership of the farm from seed to sale—a leader who is just as comfortable in the field as they are engaging customers and supporting participants. This is a hands-on role for someone who values both productivity and people. A commitment to inclusive community engagement and experience working with diverse populations is strongly valued.

Compensation & Benefits

This is a full-time position with a salary range of $45,000–$50,000, commensurate with experience. Greentopia offers a generous benefits package, which may include health insurance, life insurance, dental, paid time off, and professional development opportunities.

The role also provides a flexible work schedule that reflects the seasonal nature of farming and market activities, including occasional evenings and weekends during peak seasons.

Forward cover letter and resume to Morgan@greentopia.org by May 22, 2026